2008’s flagging economy hit few areas harder than the building and construction sector. Scuffmaster, a plucky mid-western paint company, was looking for ways to stay afloat in a challenging market where they were being outspent by their competitors by orders of magnitude. This wasn’t the time to blow up the brand and start over again. Instead, we took a look at what makes Scuffmaster unique, we gave it a new voice and built a cohesive suite of sales materials around an evolving look and feel. In a 2013 poll of leading interior designers and architects, I’m happy to say that Scuffmaster ranked as one of the top 5 most inspiring brands in the coatings market. Scroll down for more…