MDC is a large interior products distributor based in Chicago, IL. They were looking for a new way to promote their line of interior paints because they were finding it difficult to compete with the national brands. To help out, I designed this set of fan decks that MDC reps could share with their top clients. The thinking was that if we could take the best, most usable colors, and create a desk top reference set, then we could make MDC the go-to choice when designers were looking for new colors for their projects. It led to a big increase in the number of samples ordered and the number of projects that specified MDC paints.