Leak stopper was long overdue for an update. Positioned as the entry level price point and DIY champion in the roof repair category, the old packaging was failing to convey what the products actually do, and how they do it. By realigning the naming structure, updating the look and feel to place it firmly in the roofing category, simplifying the instructions, and highlighting benefits, the line saw a 15% increase in sales among major retailers in year one of the rebrand.