IdeaPaint Invented the category of dry erase paint. An incredibly durable coating that rolls on like regular paint, but turns just about any surface into a fun, interactive space for writing, drawing, thinking, planning sketching, erasing and doing it all over again. A great concept like that is sure to bring lots of imitators in its wake…and it has…so I wanted the IdeaPaint brand to always convey the ease, advantage, utility and fun of the original in the category.