Naming new products is one of my favorite things to do. I like seeing things develop from basic notions of what a product is and what makes it unique, to visions of what it might become, and finally, to a living, breathing brand. I’ve been fortunate enough to work with great local companies like 3M to help them develop and launch new products like this line of privacy filters.

Full disclosure: In the time since I first designed this packaging, Design Guys (a fantastic MPLS agency) has revised it to an absolutely stunning effect. (Nicely done, Design Guys.)