When you have a story like Zolatone–distinctive looks, legendary durability, rich pedigree, it seems a shame to package it with the sort of bland labels you see on paint from the big-box stores these days. I thought it might be fun to allude to the nature of the product and some of the features that make it so unique. Well, I failed to pull that off but when you aim nice and high like that, you sometimes end up with neat stuff even when you miss the mark in spectacular ways.

This product depends on the contractors who install it successfully. I’m no fan of mouse type so I took the opportunity to put the application instructions in big, bold, black and white. Easy-to-read = easy-to-apply.